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Join the NCEA to spread awareness of World Elder Abuse Awareness Day (WEAAD), June 15th and help spread the word about this important cause and spark meaningful conversations about elder justice! Use #WEAAD and the tools below to raise awareness on your social media platforms.

Social Media Guide

This guide includes tips on using social media to promote #WEAAD, tips on composing effective posts, and sample posts. | English | Spanish

WEAAD Activities on Social Media

#WEAADWeek Twitter Event

Join @NCEAatUSC for our #WEAADWeek Twitter Event from 6/12 – 6/16! At 10 AM PT each day, NCEA will broadcast a daily question for each #WEAADWeek daily theme.

Participants will have the duration of the day to respond. Use the official hashtag #WEAADWeek to join the conversation! Preview the questions below:

Monday, June 12: Interdisciplinary Partnerships

Q1: Interdisciplinary partnerships are crucial to preventing and addressing #ElderAbuse. Who are your partners in this work? #WEAADWeek

Tuesday, June 13: Intergenerational Collaboration  

Q2: Intergenerational collaboration is a largely untapped resource for understanding and preventing #ElderAbuse. How can different generations unite to raise awareness and take action against elder abuse? Share some examples! #WEAADWeek

Wednesday, June 14: Intervention & Prevention  

Q3: #ElderAbuse is a significant concern that affects numerous older adults every year. How are you addressing and preventing elder abuse in your community? #WEAADWeek

Thursday, June 15: Intersectionality of Elder Abuse  

Q4: Perceptions of and responses to #ElderAbuse are impacted by our experiences, environments, and identities. What can we all do to better respond to the needs of diverse older adults who experience abuse? #WEAADWeek

Friday, June 16: International Elder Justice Efforts 

Q5: The @UNDecadeAgeing offers a unique 10-year opportunity for a step change in how abuse of older people is tackled. What are some successful programs and practices from around the world that we can learn from and implement? #WEAADWeek

#WEAAD615 Challenge

How to participate:

Post 6 facts about elder abuse
Reply 1 thing you can do to prevent elder abuse
Tag 5 friends in your post. Don’t forget to use #WEAAD615!

Facts About Elder Abuse

Things You Can Do

1 in 10 Americans age 60+ have experienced #ElderAbuse.
#ElderAbuse is underreported.
For every 1 case of #ElderAbuse reported, 44 cases are not.
1 in 14 cases of #ElderAbuse come to the attention of authorities.
Lack of #CommunitySupports increases risk of abuse.
Isolation is a risk factor of #ElderAbuse.
The costs of #ElderAbuse are high for the affected individuals and society alike.
#ElderAbuse reduces older people’s participation in the life of our communities.
Abuse creates healthcare and legal costs, which are often shouldered by public programs like Medicare and Medicaid.
#ElderAbuse costs survivors billions of dollars each year.
The annual loss by survivors of #FinancialAbuse is estimated to be between $2.6 billion and $36.5 billion.
#ElderAbuse is associated with increased rates of hospitalization in the community population.

Learn the signs of elder abuse and neglect.
Learn how we can collectively solve the issue of elder abuse.
Learn how we can all age well and reduce abuse with community programs and services.
Spread the word with friends and family members.
Spread the word about essential community supports like law enforcement, community centers, and public transportation
Spread the word about World Elder Abuse Awareness Day #WEAAD
Reach out and prevent isolation.
Reach out to congregation leaders to give a talk about elder abuse.
Call or visit older loved ones regularly.
Provide respite breaks for caregivers.
Learn more about #AdultProtectiveServices and #LTCOmbudsmen
Volunteer to be a friendly visitor.

Share Upcoming Events

Sample verbiage:

Curious to know what people are doing to commemorate World Elder Abuse Awareness Day? Visit https://eldermistreatment.usc.edu/weaad-home/events/ to join or start an event in your community. #WEAAD
The more communities we engage, the more people we have who can make a difference for older and younger communities alike! Join an upcoming event https://eldermistreatment.usc.edu/weaad-home/events/ #WEAAD

Promote WEAAD Tools & Activities

WEAAD BINGO: When you have BINGO, share with the National Center on Elder Abuse (NCEA) on Facebook (@NationalCenteronElderAbuse) or Twitter (@NCEAatUSC) using the hashtag #WEAAD.
- Instructions and Game Board https://eldermistreatment.usc.edu/wp-content/uploads/2021/03/508_WEAAD2021_bingo_web.pdf
Coloring Posters: Get creative with elder abuse awareness with these coloring posters!
- WEAAD LUV
- WEAAD
WEAAD Placemats: Encourage local eldercare agencies to use these informative placemats in facilities.
- Color | Spanish
- Grayscale

Sample Social Media Posts

More available in the Social Media Guide and the WEAAD Action Guide

Facebook

June 15th is World Elder Abuse Awareness Day. Older people throughout the United States lose an estimated $2.6 billion or more annually due to elder financial abuse and exploitation. Elder abuse also creates health care and legal costs for our society. However, we can change this. Learn more: http://eldermistreatment.usc.edu/weaad-home #WEAAD
Older people are mistreated more often than we think due to the lack of supports for older people in our communities. It doesn’t have to be this way. Get involved in creating a stronger society that safeguards our communities and prevents abuse. http://eldermistreatment.usc.edu/weaad-home #WEAAD

Twitter

Supportive communities and resources are essential to engaging older people and preventing abuse. #WEAAD http://eldermistreatment.usc.edu/weaad-home
Educating our communities on how to prevent abuse means we are all doing our part to support everyone as we age. #WEAAD

An estimated 5 million, or 1 in 10, older Americans experience elder abuse, neglect, or exploitation. Working together across our networks, we can generate awareness and foster action to end elder abuse. Let’s work to keep everyone safe as we age. #WEAAD http://eldermistreatment.usc.edu/weaad-home