The power of social media can help us all spread the word about World Elder Abuse Awareness Day (WEAAD)! Join the NCEA with #WEAAD and the tools below to raise awareness on your social media platforms.

This social media guide includes tips on using media to promote #WEAAD as well as sample posts in English in Spanish

Participate in the #WEAAD615 Challenge!

Join in on the #WEAAD615 challenge on your favorite social media platforms!
Here is how to get in on the challenge. Post 6 facts about elder abuse, Reply 1 thing you can do to prevent elder abuse, then tag 5 friends in your post. Don’t forget to use #WEAAD615!
Here are some ready to use posts to get you started:

Choose 6 Facts About Elder Abuse:

  • 1 in 10 Americans age 60+ have experienced #ElderAbuse.
  • #ElderAbuse is underreported.
  • For every 1 case of #ElderAbuse reported, 44 cases are not.
  • 1 in 14 cases of #ElderAbuse come to the attention of authorities.
  • Lack of #CommunitySupports increases risk of abuse.
  • Isolation is a risk factor of #ElderAbuse.
  • The costs of #ElderAbuse are high for the affected individuals and society alike.
  • #ElderAbuse reduces older people’s participation in the life of our communities.
  • Abuse creates healthcare and legal costs, which are often shouldered by public programs like Medicare and Medicaid.
  • #ElderAbuse costs survivors billions of dollars each year.
  • The annual loss by survivors of #FinancialAbuse is estimated to be  between $2.6 billion and $36.5 billion.
  • #ElderAbuse is associated with increased rates of hospitalization in the community population.

Choose 1 Thing You Can Do:

  • Learn the signs of elder abuse and neglect.
  • Learn how we can collectively solve the issue of elder abuse.
  • Learn how we can all age well and reduce abuse with community programs and services.
  • Spread the word with friends and family members.
  • Spread the word about essential community supports like law enforcement, community centers, and public transportation
  • Spread the word about World Elder Abuse Awareness Day #WEAAD
  • Reach out and prevent isolation.
  • Reach out to congregation leaders to give a talk about elder abuse.
  • Call or visit older loved ones regularly.
  • Provide respite breaks for caregivers.
  • Learn more about #AdultProectiveServices and #LTCOmbudsmen
  • Volunteer to be a friendly visitor.

Use #WEAAD615 and Tag 5 of Your Friends on Social Media!

Purple Wednesdays

One way we can all spread awareness of World Elder Abuse Awareness Day (WEAAD), June 15th, is by wearing purple! Join in on NCEA’s Purple Wednesday campaign to share why you wear purple for WEAAD and encourage others to wear purple too. Print or directly type on NCEA’s Purple Wednesday Flyer to share why you wear purple. Then, post the flyer by taking a selfie with it or uploading it directly to your favorite social media platform. Don’t forget to use #PurpleWednesday when you share!  Get ready, Purple Wednesdays will begin on May 18th

Social Media Graphics

Download World Elder Abuse Awareness Day Logo files

Shareable GIFs

Stay Connected!

Special Thanks to Judith D. Tamkin

We are sincerely appreciative to Judith D. Tamkin for her gift to help establish the USC Center on Elder Mistreatment’s website. Her deep and personal commitment to eradicating elder abuse is helping to reshape our understanding of elder abuse and ultimately save innumerable older adults from abuse and neglect.